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How to hire your first employees

How to hire your first employees

First time entrepreneurs may have a hard time hiring their first employees. There are several reasons for that: lack of experience on recruiting, not knowing what to look for in a candidate or even finding it hard to compete with market’s high salaries and benefits. So, how to hire for small business – especially if ...

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How to get the most out of your coworking experience: 7 tips

How to get the most out of your coworking experience: 7 tips

Whether you own a business, work for a larger company or work as a freelancer or independent professional, working from a coworking space can offer you several benefits. Not only you can have a place to perform your professional activities, but you also get a community, networking possibilities, events and a proper space to meet ...

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The Importance of Personal Branding for Entrepreneurs

The Importance of Personal Branding for Entrepreneurs

Companies must build their branding. It is important to be recognized and remembered by the audience - and, of course, having a strong brand will also help a business to grow.

The same happens with professionals - personal branding is also very relevant, especially for an entrepreneur. So if you are thinking about getting into entrepreneurship - or ...

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How to build your brand: 7 simple steps

How to build your brand: 7 simple steps

If you are starting a business, you probably already know that you will need a brand to present your company to your future clients, partners, target audience and your market segment. But it is important to know that building a brand is not only about creating a logo and printing it to your business cards ...

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How to improve your work-life balance

How to improve your work-life balance

We are always mixing our professional and personal life – look at your smartphone: you probably have e-mails from your friends and from your company at the same device, possibly in the same app. Our daily activities seem easier if we can find everything in the same place, and sometimes we do not even realize ...

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5 mistakes to avoid when starting a business

5 mistakes to avoid when starting a business

Being an entrepreneur is never easy – there are a lot of things to think, to plan and to do, all the time. There is no guarantee that your business is going to succeed, but there are certainly some things you can do and other that you shouldn’t do to increase your chances to achieve ...

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How to improve your digital marketing strategy

How to improve your digital marketing strategy

The year is 2019 and let’s face it: it is almost impossible to have a successful business without a little help from the internet. All companies must have a digital marketing strategy – specially if the goal is to keep growing.

Digital marketing strategies offer several advantages, such as:

  • It is totally measurable;
  • It is ...

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5 tips to make your meetings more productive

5 tips to make your meetings more productive

It happens to almost every company – does not matter if it is a small business or a large corporation: meetings that seem to last forever or with a lack of productivity. That is very common: according to a study, most employees attend to an average of 62 meetings per month – and half of ...

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